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Case study · Media / Ecommerce

Editorial Newsletter & Promo System

An editorial email system for an audiobook retailer — a weekly newsletter and promotional formats with a distinctive literary art direction.

ClientMotion Audiobooks
PlatformESP-agnostic HTML
ScopeNewsletter system + promo formats
The emails

Real designs, straight from the programme.

Motion Audiobooks — editorial newsletter & promo system, email 1 of 3
Motion Audiobooks · email 01
Motion Audiobooks — editorial newsletter & promo system, email 2 of 3
Motion Audiobooks · email 02
Motion Audiobooks — editorial newsletter & promo system, email 3 of 3
Motion Audiobooks · email 03
What made it work

The approach.

Serif-led editorial design that stands out in retail inboxes
'News of the Week' issue format built for reuse
Promo formats that keep the editorial voice
Book-grid modules coded for easy weekly swaps

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